Twelve interlocking systems. One platform. Custom-branded for your category — boats, insurance, real estate, services, anything that sells through a multi-touch funnel. Built once for a real business. Adapted for yours.
Custom platform IP — not a WordPress template you'll outgrow.
Direct line to the architect. No support ticket queues.
Full export anytime. No hostage tactics.
If it doesn't work as specified, I fix it. No charge.
They look fine. They don't capture leads. They don't follow up. They don't tell you what's working. Six months later you're paying for a brochure pretending to be a sales tool.
A CRM here, an email tool there, a separate marketplace, a separate phone system. $4,000-$8,000 a month in licenses, and you're still the duct tape holding it together.
One operating system. Twelve interlocking systems. Battle-tested on a real, in-production dealership — adapted for any business that sells through a multi-touch funnel: cars, boats, RVs, golf carts, planes, exotics, tractors, consigned, used, foreign, classic. You buy the result. I bring the platform.
Every business that needs a sales department needs all twelve. Most have one or two, badly stitched together. We deliver the whole thing.
Custom design system tuned to your category — typography, color, motion, voice.
Bound Google Sheet back-office — your team already knows Sheets. Auto-publish, auto-archive.
Multi-touch forms, source attribution, throttle gates, smart routing to a unified inbox.
Custom schema, full activity timeline per lead, won/lost tracking, real-time dashboards.
Branded sequences, inbound listener, 95%+ deliverability via dedicated SMTP.
Two-way texting from the same shared inbox as email. Compliance-aware, opt-in respected.
Logged-in self-service: saved searches, documents, orders, SSO.
Automated feeds to every relevant marketplace. Encrypted, scheduled, monitored.
Calculators, demo modals, trust elements, FAQs that address real objections.
Catalog descriptions in your voice. Sales intelligence. Hard cost controls.
Your team installs the dashboard on their phones. Push notifications for hot leads.
Managed hosting, CDN, WAF, daily backups. We run it. You don't think about it.
Our anchor build — a 40-year Lake Havasu dealership — has been running on the GAP Industries platform since 2024. Real customers, real revenue, real audit trail. Open the screenshot. Click around. Audit it for yourself.
A 40-year dealership rebuilt from a brochure-with-a-contact-form into a working digital sales department. 25 development phases. v13.5.0. Live every minute of every day since 2024 — and that's just the anchor build. Yours is next.
From PHP 7.4 timeouts and one contact form to 12 integrated systems, automated marketplace feeds, a multi-tab customer portal, AI-generated catalog descriptions, and a custom CRM that sees every lead from first click to closed deal. Not theory. Not slides. Live infrastructure, real revenue, every day.
Read the full technical case study280+ engineered features. 18 integrated subsystems. One operating model that adapts to whatever you sell — because what closes a boat is what closes a policy is what closes a property: a system that captures, qualifies, follows up, and closes without dropping a thread.
Stakeholder interview, competitive scan, brand direction. Sign-off before we build a pixel.
Design system installed, inventory and pages built. Soft-launch URL accessible.
Lead forms, CRM, email, SMS, portal, marketplaces — all wired and integrated.
QA, security, training, DNS cutover. Live, with 60-day warranty.
Every line below is built into your Standard Build. We priced this to be obvious — no fine print, no upsells, no "starts at."
Three ways to engage — each with everything above included. Pick the one that fits your scale, or layer in à la carte add-ons from the full menu. See full pricing details →
Lead-generation focused. Fixed-fee, one-time. Add-ons available below.
The full Digital Sales Department. All 12 systems. 4–6 weeks to launch.
After launch — for clients who want hands-on, ongoing partnership.
You can build it from scratch with an agency, you can stitch it together with disconnected SaaS tools, or you can come to us. Here's what each one actually costs.
Equivalent scope, built from scratch by a typical custom-software shop.
Year one, plus 12–18 months of build time.
Salesforce + HubSpot + Shopify + Calendly + DocuSign + Zapier + a dev to glue it all.
$48K–$96K per year, every year, forever.
All twelve systems integrated, custom-branded, owner-operated. One platform.
Year one all-in. Live in 30 days. Owner-operated.
If something doesn't work the way the contract says, I fix it. No charge. No tickets.
Full CSV/JSON export anytime. No vendor lock. Fire me and you take everything.
You talk to the founder. Always. No account managers, no support ticket queues.
What's quoted is what you pay. Out-of-scope is a quoted change order, not a surprise bill.
If yours isn't here, hit me back — I answer every email myself, usually same day.
Standard Build: 4–6 weeks from contract signing to live site. Special $4,500 build: 30 days flat. The platform is already built — what changes per client is the brand, the catalog schema, and the integrations specific to your category. That's why we move so fast. No reinventing.
Yes. The whole platform is designed to be operated by salespeople, not developers. Inventory is updated in a Google Sheet your team already knows how to use. The CRM has a normal admin view. Email sequences are visual drag-and-drop. There's a recorded training video and a written admin guide handed off at launch.
Think of it like a Toyota — you don't need to be a mechanic to drive one.
No. And anyone who does is lying to you. Lead volume depends on your traffic, your brand, your category, and your local market — none of which I control. What I do guarantee is a system that captures every lead that arrives, attributes it to its source, routes it to the right rep within 60 seconds, and follows up automatically. Section 3 of every contract spells out exactly what's promised and what isn't.
Squarespace builds you a brochure. An agency builds you a custom site for $200K–$500K over 12–18 months. GAP Industries adapts a proven, in-production sales platform to your business in 30 days for $13,000 all-in.
You're not paying for invention. You're paying for adaptation, customization, and delivery — by the salesman who's actually used the system in his own business.
You own your data. Full CSV/JSON export anytime, no questions. You own your brand assets and content. The custom design and custom configuration of the platform for your business is yours.
The underlying platform code (the engine that runs it) is licensed to you for as long as you remain on the service — that's how I keep improving the platform for every client at once. If you ever leave, your data and your branded site come with you. No vendor lock.
Two paths. Most custom asks fit a single change order at $125/hour, billed as estimated up-front (you approve the dollar amount before the work starts — no surprise overages). Bigger or recurring custom needs roll into a Gold retainer at $2,500/month, which includes 3 hours of new design/production each month plus weekly strategy calls.
Either way, what's quoted is what you pay.
After the 6-month minimum, retainers go month-to-month. Cancel any time with 30 days' notice. You get a clean handoff: every credential, the full data export (CSV/JSON), and up to 5 hours of migration assistance to your next provider.
If you want to keep the site running on your own infrastructure after that, the platform is licensed to you frozen at the version you have — you keep using what you have, you just don't get the platform's continued improvements.
The Special is a 30-day, fixed-fee, narrower-scope build for a single category, with up to 10 pages, one inventory feed, basic CRM, lead capture, and email automation. No ongoing service.
The Standard is the full Digital Sales Department — all 12 systems, unlimited pages, customer portal, marketplace syndication, mobile app, AI catalog, GAP Sign e-signature — and includes 6 months of retained service. Most buyers who do the math (the comparison and add-ons sections above) end up Standard, because the value gap between the two is genuinely $40,000+ if you priced it elsewhere.
20 minutes on a video call. We show you a live system already running for a real business. You decide if there's a fit. No slides. No pitch. No follow-up bombardment.
Or fill out the form and tell us what you're trying to fix — we'll reply within 1 business day.