Capabilities — GAP Industries

Bleed #1 · Lead Loss

Leads come in. They disappear into a spreadsheet. You never call them back in time — and you don't even know which ones got away.

Every business owner I meet has lost real money to this. Someone fills out a form on Tuesday. By Friday it's buried in 40 unread emails. By Monday, they've bought from someone else.

What we built to stop it

A unified lead engine that captures, attributes, throttles, and routes within 60 seconds — every time.

Five capture surfaces: financing, demo, contact, callback, trade-in
Source attribution on every lead (UTM, referrer, page, ad-set) automatically
Throttle gates so a single visitor can't trigger ten emails — and so spam never makes it in
Custom 3-table CRM with foreign keys, JSON activity timeline, and real referential integrity
Routing rules with manager CC paths — no lead falls through
Hot-lead routing latency under 60 seconds — phone push, email, dashboard, all at once
Inbound email listener — any reply attaches to the lead automatically
Cross-channel deduplication — same email across forms = same lead, merged history
Eight pre-built lead query helpers — answer "what closed in California last week" without SQL

Bleed #2 · Inventory Lag

Updating your inventory takes four hours. By the time it's live across every marketplace, the unit is two weeks old and the customer has moved on.

Manually pasting the same listing into boattrader, then boats.com, then your site, then Facebook — it's the most expensive task in your business and nobody respects it. Then a typo. Then a wrong photo. Then a missed sale.

What we built to stop it

A bound Google Sheet that becomes the single source of truth — your team edits Sheets, every channel updates in real time.

Custom 38-column inventory schema for whatever you sell — boats, policies, properties, services
Bound Google Apps Script — Sheet edit triggers site update within seconds
Custom "TBB Tools" Sheet menu with one-click bulk publish, archive, push to all marketplaces
Auto-watermark on every photo via PHP GD library — brand consistency at scale
Multi-size resize pipeline → CDN — every device gets the right image weight
Daily Google Drive sync — Drive is the photo source-of-truth, site stays current
Status=Sold auto-archive — one cell change closes the listing across all channels
Sort priority CASE expression — featured listings rise without breaking pagination
Required-field dry-run validation — never publish a unit missing key data
Listing page render in 0.4 seconds — down from 745 seconds before our rewrite

Bleed #3 · Email Silence

Your "follow-up" is a Gmail draft you never send. Your nurture is a Mailchimp blast that goes to spam. Your customers think you forgot them.

This is the silent killer. You meant to email them. You didn't. They went elsewhere. Multiply this by 50 leads a month and you'll see it in your bank account.

What we built to stop it

A branded email engine with conditional sequences, inbound listening, and 95%+ deliverability — set up once, runs forever.

Brevo dedicated SMTP with verified sender domain (DKIM + SPF + DMARC validated)
9.7/10 mail-tester score before launch — required gate, no exceptions
Multi-step nurture sequences with conditional branching (if opened, send X; if not, send Y)
Inbound listener — replies attach to the lead's record automatically
Approval workflow for outbound campaigns — admin sign-off before send
Full-text search across every email ever sent or received
Sequence-backfill CLI — re-run sequences against historical leads
One-click opt-out token honored across all sequences (CAN-SPAM compliance baked in)
Queue diagnostics admin page — pending, sent, failed, bounced with retry button
Stage-fired-once enforcement — no embarrassing duplicate emails
Email deliverability monitoring with daily bounce-rate alerts

Bleed #4 · Marketplace Tax

Every marketplace charges you to list. None of them tell you which ones actually produce. You pay all of them and pray.

You're paying boattrader $400/month, boats.com $300/month, three more besides — and you have no idea which one closed your last $80,000 sale. Marketing without measurement is a slot machine.

What we built to stop it

Six automated marketplace feeds with two-way attribution — every inquiry traced back to the channel that produced it.

Six automated feeds: boattrader, boatcrazy, boats.com, marinemax, marketplace boats, dealer-syndication
Per-marketplace credentials AES-encrypted at rest — no plaintext keys
Nightly scheduled push at 02:00 AZ time — off-peak, rate-limit-safe
Morning summary email: N succeeded, N failed, N skipped — you start the day informed
Failed-push alerts route to admin before the marketplace shows a stale listing
Two-way inquiry capture — marketplace messages flow into the unified lead inbox
Per-unit feed flags — toggle which marketplaces each unit syndicates to
Source attribution carry — closed-deal revenue traces back to the originating marketplace
Required-field dry-run validation — nothing pushes that's missing photos or specs

Bleed #5 · The Phone Tax

Every customer calls to ask "where's my financing app?" / "is the boat still available?" / "did you get my photos?" — and your team answers the same questions five times a day.

This is your team's most expensive hour. Five phone calls a day × 30 customers = 150 hours a month of "where do I stand" questions that should self-serve.

What we built to stop it

A branded customer portal where every customer self-serves their own status, documents, and history — phone calls drop, satisfaction climbs.

/my-account/ portal route on your domain — branded, secure, audit-trailed
OAuth login with Google, Apple, and Microsoft — one-click access
8-tab buyer interface: saved listings, applications, documents, communications, orders, sellers, profile, settings
Saved searches with email-on-match — your customers know when their boat shows up
Application status display — "where is my financing app" answers itself
Document exchange surface — agreements, approvals, ID verification all in one place
Audit-trailed downloads — every document open logged with timestamp + IP
Seller portal with 3-binding architecture — consignors see their listings, leads, performance
OAuth-failure fallback — email/password still works if a provider goes down
Per-channel notification preferences — customers control how they hear from you

Bleed #6 · The Black Box

You can't tell which deals are hot. You can't tell which rep is closing. You can't tell which product line is dying. You're flying the business by feel.

Spreadsheets give you data. Dashboards give you decisions. Most small businesses have spreadsheets and call them dashboards. We built actual dashboards.

What we built to stop it

A real CRM and pipeline view that surfaces what's working, what's not, and where to push next — without external BI tools.

Per-lead activity timeline (page views, form fills, opens, clicks, calls, texts) all in one place
Pipeline stages: new → contacted → qualified → quoted → negotiation → signed → closed
Won/lost amount columns captured on stage transition for revenue reporting
360° prospect view — a single screen shows leads + emails + texts + docs + page views
Conversion-by-source report (built in, no external BI required)
Conversion-by-rep report (per-owner pipeline performance)
Conversion-by-product report (which inventory actually closes)
Lead-velocity report — time-to-first-touch, time-to-quote, time-to-close metrics
Weekly pipeline-value email — sum of won/lost/in-flight value to admin team
Bulk-status-change action — select N leads → change status in one operation
Sale-by-source attribution — closed-deal revenue traced back to UTM/marketplace/page

Bleed #7 · The Trust Gap

Customers want to believe you. Then they see a 2008 website, a contact form that doesn't reply, and a contract you emailed as a Word doc. Trust dies on first impression.

The premier feel isn't a luxury — it's a permission slip. Every interaction either builds the trust your team needs to close, or breaks it. Most small-business sites break it on the homepage.

What we built to stop it

A premium-class brand surface, in-house contract signing, and conversion tools that earn trust on every interaction.

Apple-class glassmorphism design system tuned to your category and demographic
Custom typography (Inter Tight + Inter + JetBrains Mono) — premium, not template-feel
AAA-target accessibility — color contrast, keyboard nav, semantic HTML
Mobile-first responsive grid — flawless on every device, every viewport
Financing calculator with "Cost Per Day Owned" framing — converts at ~3× standard
Site-wide test-drive / demo / callback modal injected via wp_footer
Trust band: reviews, certifications, guarantees, team photos, years-in-business
FAQ-from-real-objections (curated from actual lead questions, not boilerplate)
GAP Sign — in-house contract signing on YOUR domain (no DocuSign tax)
SHA-256 sealed PDFs with full audit trail — legally binding, ESIGN/UETA compliant
Inline financing pre-qualifier — soft-credit estimator, no full pull
Priority Listing tiers ($500 / $1K / $2K) — revenue layer for marketplace clients

Every day you wait, your business is bleeding leads, time, and revenue.

Your business is hurting in seven specific places. We built the bandage for each.

Leads come in. They disappear into a spreadsheet. You never call them back in time — and you don't even know which ones got away.

A unified lead engine that captures, attributes, throttles, and routes within 60 seconds — every time.

Updating your inventory takes four hours. By the time it's live across every marketplace, the unit is two weeks old and the customer has moved on.

A bound Google Sheet that becomes the single source of truth — your team edits Sheets, every channel updates in real time.

Your "follow-up" is a Gmail draft you never send. Your nurture is a Mailchimp blast that goes to spam. Your customers think you forgot them.

A branded email engine with conditional sequences, inbound listening, and 95%+ deliverability — set up once, runs forever.

Every marketplace charges you to list. None of them tell you which ones actually produce. You pay all of them and pray.

Six automated marketplace feeds with two-way attribution — every inquiry traced back to the channel that produced it.

Every customer calls to ask "where's my financing app?" / "is the boat still available?" / "did you get my photos?" — and your team answers the same questions five times a day.

A branded customer portal where every customer self-serves their own status, documents, and history — phone calls drop, satisfaction climbs.

You can't tell which deals are hot. You can't tell which rep is closing. You can't tell which product line is dying. You're flying the business by feel.

A real CRM and pipeline view that surfaces what's working, what's not, and where to push next — without external BI tools.

Customers want to believe you. Then they see a 2008 website, a contact form that doesn't reply, and a contract you emailed as a Word doc. Trust dies on first impression.

A premium-class brand surface, in-house contract signing, and conversion tools that earn trust on every interaction.

The full capability catalog

Let's grab a coffee and turn your dream into virtual reality.